We're excited to be opening our 4th UK store at Merry Hill Shopping Centre, Dudley, on Friday 18 September at 10 am, and we can't wait to welcome you.

Whether you're getting ready for a new arrival or shopping for your growing little one, you'll soon be able to discover everything you need under one roof. From newborn essentials and nursery favourites to pushchairs, car seats, toys and everyday parenting must-haves, our newest store will be filled with products designed to support every stage of your parenting journey.

With over 7,000 products to explore and friendly support from our in-store Babyologists, you'll be able to shop with confidence, discover trusted brands, and find helpful advice whenever you need it.

Come celebrate with us and enjoy a few extra treats to make your first visit to our new store even more special. Enjoy free balloons, face painting with every purchase, and a goodie bag when you spend £50 or more. Plus, with every purchase, you will get the chance to spin our gift wheel for a little extra surprise!

To make the day even more special, enjoy £10 off your next purchase when you spend £100, or £20 off when you spend £200. Simply register at the till to receive your reward by email and enjoy the savings on your next visit to ebebek!

Find ebebek at Merry Hill Shopping Centre. Conveniently located for families across the West Midlands, our newest store will make it even easier to shop your favourite baby essentials in person.

We look forward to welcoming you to our newest store very soon. Mark your calendars for 18 September!