Baby Friday: Black Friday Baby Deals

This November we bring all our Black Friday baby deals together in one place: pushchairs and travel systems, car seats, nursery furniture, highchairs and feeding, toys and baby clothes, from brands we stock such as Stokke, Joie, Cosatto, Tommee Tippee and Tonies. Shop the Black Friday baby sale online or visit one of our four UK stores.

Shop Black Friday Baby Deals by Category

Whether you are building a list before your due date or picking up Christmas presents, the quickest way to find the right deals is to start with the category you need. 

•             Black Friday pushchair and travel system deals: prams, pushchairs and travel systems for everyday walks and the school run.

•             Black Friday car seat deals: infant carriers, i-Size seats and ISOFIX bases for every stage.

•             Black Friday nursery furniture deals: cot beds, bedside cribs, travel cots and nursery furniture sets.

•             Black Friday highchair and feeding deals: highchairs, breast pumps, baby bottles, sterilisers and weaning sets.

•             Black Friday toy deals and Tonies: baby toys, toddler favourites, Toniebox and Tonies figures.

•             Black Friday baby clothes deals: newborn clothes, sleepsuits, winter wear and baby gift sets.

Which Baby Friday deals suit your stage?

Not sure where to begin? Most parents find it easier to plan around their baby’s age rather than around individual products. This quick guide shows what families usually look for at each stage and where to find it.

If you are expecting, the big items tend to come first: the travel system, the car seat for the journey home and somewhere safe for your baby to sleep. Feeding kit and sleepsuits often follow, and it is worth waiting to see which gifts arrive from family before you buy lots of clothes in the smallest sizes. Writing your list before November means you can move quickly once the offers go live, rather than deciding under pressure.

Black Friday Pushchair, Travel System & Car Seat Deals

A pushchair and car seat are usually the biggest purchases before a new arrival, so pushchair deals, travel system deals and car seat deals are often the first things parents look for. Baby Friday can include models from brands we stock such as Stokke, Venicci, Joie, Cosatto, Nuna and Cybex.

A few practical points help you compare like for like. A travel system combines a pushchair with a carrycot or an infant car seat that clicks onto the same chassis, which suits parents who drive often. A pram or carrycot lets a newborn lie flat, while a lighter pushchair can be a better upgrade once your child sits up. Before you buy, measure your car boot and your hallway, try the fold if you can, and check the weight you will be lifting every day. For car seats, think about whether you want an ISOFIX base, check that the seat suits your car, and look for the approval label explained in our safety section below.

Black Friday Nursery, Feeding & Toy Deals

Nursery furniture. A bedside crib sits next to your bed for the early months, a cot bed lasts longer because it converts into a junior bed, and a travel cot is handy for grandparents’ houses and holidays. 

Highchairs and feeding. If you're preparing for the newborn weeks or for weaning around six months, you'll probably need a breast pump and high chairs. A single pump may be enough for occasional use, while a double electric pump can save time if you plan to express regularly. For highchairs, look for adjustable height and recline, a tray that is easy to wipe and a frame that fits your kitchen. 

Toys and Tonies. There is always a demand for Tonies at this time of year as Christmas approaches: the Toniebox plays stories and songs when a Tonies figure is placed on top, so it makes an easy gift that grows with a collection. Always check the age guidance on the packaging before you buy for a younger sibling. 

Black Friday Baby Clothes Deals

These days are easily the best time of year to stock up on all the everyday wardrobe staples. We're talking newborn sleepsuits, soft bodysuits, and plenty of warm winter layers, including customer-favourite pieces from ebebek’s own HelloBaby collection. If you have upcoming baby showers or early Christmas shopping on your radar, picking up a few boxed baby gift sets while prices are down is a total no-brainer.

Besides, since little ones seem to double in size overnight, a smart trick many seasoned parents use is buying one size larger than what their baby currently wears.

Black Friday Deals on Brands Parents Love

Many parents search by brand, looking for Stokke, Nuna, Joie, Cosatto or Tommee Tippee offers. These are brands we stock, and products from them can be part of Baby Friday when they appear in the offer grid. Explore each brand’s full range:

•             Stokke: highchairs, pushchairs and nursery furniture.

•             Nuna: pushchairs, car seats and travel cots.

•             Joie: car seats, travel systems and highchairs.

•             Cosatto: colourful pushchairs, car seats and highchairs.

•             Tommee Tippee: baby bottles, sterilisers and feeding essentials.

Tonies fans can find the Toniebox and Tonies figures in our toy deals. Offers by brand change during the event, so check the grid above for what is on offer today.

How to Spot a Genuine Black Friday Baby Deal

Black Friday is a useful time to buy baby essentials, but only if the deal is real and the product is right for your family. These tips draw on guidance from consumer groups: GOV.UK, RoSPA, The Lullaby Trust and the Chartered Trading Standards Institute (CTSI).

•             Compare prices and check the price history. Which? advises comparing the price with other retailers and looking at how the price has changed over time before you buy.

•             Do not rely on a “was” price or RRP alone. Which? warns that a “was” price or a recommended retail price on its own does not prove a saving.

•             Know the rules. CTSI guidance on Business Companion explains that a “was” price should be a price the product was genuinely sold at, and that an “up to” claim should apply to a significant proportion of the products in the offer. These rules sit under the Digital Markets, Competition and Consumers Act 2024, and the CMA’s guidance on unfair commercial practices (CMA207) is available on GOV.UK.

•             Buy what you need. A good deal is a lower price on something already on your list, not an extra item you would not otherwise choose.

Car seat safety

•             Look for the approval label. GOV.UK explains that a seat should carry a label with a capital “E” in a circle, and height-based seats show “R129”.

•             Keep babies rear-facing. According to GOV.UK, a height-based seat must be rear-facing until your child is over 15 months old.

•             Choose new, not second-hand. RoSPA advises against buying a second-hand child car seat, and The Lullaby Trust also advises against using one, as you cannot be sure of its history. A new seat on offer is a sensible way to get value without that risk.

•             Get the right fit. Check that the seat suits your child’s height and weight and fits your car.

Safer sleep

First of all, if you can afford it, always get a brand-new mattress because the Lullaby Trust strongly recommends buying a fresh mattress for every new baby, even if you're reusing a cot frame from an older brother or sister. Taking advantage of our Baby Friday savings is a brilliant way to pick up a supportive mattress without blowing your budget, right alongside your main nursery furniture.

Second, try to map out the entire nursery early because working through a basic baby essentials checklist before the shopping rush kicks off helps you pinpoint exactly what you actually need. That way, you won't end up accidentally ordering duplicates or impulse buying things you'll never use.

Why Shop Baby Friday at ebebek

If you're looking for Black Friday baby deals in the UK, at ebebek, we bring together practically everything you need under one roof from pushchairs and car seats to nursery furniture, feeding, toys and clothes. We stock brands parents trust, including Stokke, Joie, Cosatto, Tommee Tippee, Nuna, Cybex, Venicci, Ickle Bubba, Tutti Bambini and Tonies, and our products are licensed.

You can comfortably shop everything online or drop by any of our four UK stores: Greenwich (Peninsular Retail Park), Thurrock (Lakeside Shopping Centre), Wood Green (The Mall), or Merry Hill. Just keep in mind that special in-store promotions can sometimes differ from what you see on the website, so it's always smart to double-check with your local branch before heading out. 

Frequently Asked Questions

What is Baby Friday at ebebek?

Baby Friday is ebebek’s name for Black Friday. Rather than a single day, it is our November event with deals on pushchairs, car seats, nursery furniture, feeding, toys and baby clothes. You will find every Baby Friday offer on this page. 

When is Black Friday 2026?

Black Friday 2026 is on Friday 27 November, and Cyber Monday follows on 30 November. Baby Friday deals run around these dates, so check this page during November for the latest offers. Our Baby Friday guide has more tips on planning your shopping.

Which baby products are in the Black Friday sale?

Our Black Friday baby sale covers pushchairs and travel systems, car seats, cots, cribs and nursery furniture, highchairs, breast pumps and bottles, toys including Tonies, and baby clothes and gift sets. Offers change during the event and are available while stocks last.

Are Black Friday baby deals really worth it?

A good deal is a lower price on something you already need. Before you buy, compare prices with other retailers and check the price history, as consumer group Which? advises. At ebebek, a “was” price shows a price the product was genuinely sold at before the offer. 

Is it safe to buy a car seat in the Black Friday sale?

A discount does not change the seat itself, so focus on the right fit for your child and car. Check for the approval label with a capital “E” in a circle and “R129” for height-based seats. Safety organisations such as RoSPA and The Lullaby Trust advise against using a second-hand car seat, so a new seat on offer is a good option. 

Can I return items I buy during Baby Friday?

Yes, Baby Friday orders are covered by our standard returns policy. Some items, such as opened hygiene products, may not be returnable, so please check the product page and our returns policy before you order. 

Are Baby Friday deals available in ebebek stores?

We have four UK stores: Peninsular Retail Park Greenwich, Lakeside Shopping Centre Thurrock, The Mall Wood Green and Merry Hill Shopping Centre. In-store offers can differ from online offers, so please check with your local store before you visit.

Will this page still be here after Black Friday?

Yes. This page stays live all year. After Baby Friday it shows our current offers, and the next Baby Friday deals appear here every November.

Offers are available while stocks last and may change during the event. Prices are correct at the time of publishing; please see the product page and campaign terms for full details.