Black Friday Toy Deals

Baby Friday is here, and our Black Friday toy deals arrive just in time for Christmas gift shopping. Explore offers on Tonies and Toniebox, baby toys, learning toys from VTech and LeapFrog, pretend play, soft toys, ride-ons, bikes and outdoor play. Check the age label on every toy to find the right one for each stage, then see All Black Friday baby deals.

Tonies Black Friday Deals: Toniebox Starter Sets and Tonies

If you have been searching for Tonies Black Friday offers, this is where any Tonies and Toniebox deals in our Baby Friday campaign will appear. The Toniebox is a screen-free audio player: children place a Tonies figure on top of the box and it plays stories and songs, with no screen involved. According to tonies.com, the Toniebox 2 needs Wi-Fi to set up, so it is worth unboxing and connecting it before Christmas morning.

When you look at Toniebox Black Friday options, there are three main ways to buy:

•             Toniebox 2 starter sets, which bring the box together with a first figure, a simple place to start for a first Toniebox.

•             Single Tonies figures, a good choice if the family already owns a Toniebox and you want to add a new story, song collection or favourite character.

•             Sets with a Creative-Tonie, which lets families record their own content, such as a grandparent reading a bedtime story or Mum and Dad singing a favourite song.

Age guidance differs from product to product. A Toniebox 2 starter set on tonies.com carries the warning “Not suitable for children under 36 months. Small parts. Choking hazard.”, so please read the label on each product page before you choose. If you are buying for a family that already has a box, it is worth asking which figures they own so you do not double up. Single figures are also small enough to work as stocking fillers alongside a bigger main gift.

Shop all Tonies or browse more Learning and fun toys.

Black Friday Baby and Toddler Toys: Sensory, Musical and Bath Toys

Our Black Friday baby toys and Black Friday toddler toys focus on the kinds of play little ones return to again and again. Musical toys are a favourite at this age: shakers, drums and xylophones from brands we stock such as Halilit help toddlers explore rhythm and sound, and they make cheerful Christmas gifts. Sensory toys for babies offer contrasting colours, textures and gentle sounds for the first months, while bath toys turn bath time into play time.

Peter Rabbit, Keeleco and Skip Hop toys, along with our wider baby toys range, can be part of Baby Friday too. For younger babies, a playmat gives a soft, safe space for floor play and makes a thoughtful gift for new parents. Our Tummy time tips explain how to make floor time comfortable and fun.

A practical point when choosing toys for this age group: babies explore by mouthing, so check that each toy is labelled for their age, that it has no small detachable parts, and that any battery compartment is secured.

Learning Toys, Games and Puzzles on Offer

Learning toys are some of the most popular Christmas gifts for toddlers and preschoolers, and Black Friday is a sensible time to pick them up. VTech toys and LeapFrog toys introduce letters, numbers, shapes and first words through lights, sounds and buttons, and many grow with the child through different play modes.

For family games and puzzles, Orchard Toys games are a favourite with parents for simple rules and colourful designs, and our wider games and puzzles range covers first jigsaws, matching games and early board games.

If you prefer wooden toys, brands we stock such as Hape, Janod and Melissa & Doug offer stacking toys, shape sorters, puzzles and activity sets that suit a quieter, hands-on style of play.

A tip for gift buyers: educational toys often show the target skill on the box, such as counting, fine motor skills or problem solving, which makes it easier to match a gift to a child’s current stage.

Pretend Play, Soft Toys and Playhouses

Our Black Friday kids toys include plenty for imaginative play. Pretend play toys such as play kitchens, toy food, tool sets and doctor’s kits from brands we stock including Janod and Melissa & Doug let children copy the everyday world around them, building language and social skills as they go.

Soft toys are among the best-loved Christmas gifts at any age. Palm Pals are small, squishy and collectable, which also makes them popular stocking fillers. When buying soft toys for babies, choose ones labelled for their age, with embroidered rather than attached features where possible.

For a bigger gift, playhouses and play tents give children their own space for role play, reading and dens. Dolu playhouses can be part of Baby Friday too. Before you buy, check the assembled size against the space you have indoors or in the garden.

Black Friday Ride-Ons, Bikes and Outdoor Toys

If you are looking for a Black Friday kids bike, a first ride-on or garden play, this section brings it together. Ride-ons and scooters help toddlers build balance and confidence, and Kids’ bikes and trikes cover balance bikes, trikes and first pedal bikes. Brands we stock include Dolu, smarTrike, Xootz and Plum, and for older children there are electric ride-ons and scooters.

Our Outdoor toys range includes swings and slides from brands such as TP. Business Companion notes that swings and slides need assembly instructions and guidance on regular checks, so keep these somewhere safe and check fixings before each new season of play.

With bikes and ride-ons, check the age or height guidance against the child, and remember that a helmet is a useful addition. It also helps to think about where the toy will be used and stored: a balance bike suits a park or pavement, while a larger ride-on may need space in a shed or hallway through the winter.

Christmas Gifts in the Black Friday Toy Sale

Much Black Friday toy shopping is really Christmas shopping, so we have grouped ideas by age. If you are a grandparent, aunt, uncle or friend buying a toy you will not use yourself, the age label is your best guide, and it is always worth checking with the parents what the child already has.

A few practical gifting tips: buying early in November gives you time to check that a toy works, set up anything that needs Wi-Fi or batteries, and wrap it without a last-minute rush. Keep the packaging and instructions, because age guidance and safety warnings are often printed there.

What to Check Before You Buy a Toy Deal

A good deal is only a good deal if the toy is right for the child. Use this quick checklist, based on guidance from UK safety bodies, before you add a toy to your basket.

1.          Look for the CE or UKCA mark. RoSPA describes this mark as the manufacturer’s declaration that the toy meets the safety requirements. GOV.UK confirms that the CE mark is recognised in Great Britain indefinitely, so you may see either mark. Business Companion notes the mark should appear on the toy or its packaging.

2.          Read the age label. According to Business Companion, toys that are not suitable for children under three must carry a warning saying so, together with the reason, such as a choking hazard.

3.          Check for small parts, button batteries and magnets. CAPT lists small parts, button batteries that a child can reach, and strong magnets among the main toy risks for young children. Make sure battery compartments are secure.

4.          Buy from brands and retailers you know. CAPT advises choosing well-known brands and retailers for under threes, and has warned parents about the dangers of buying cheap toys online from unknown sellers around Black Friday. RoSPA’s message for Christmas shopping is simple: safety over savings.

5.          Check the “was” price makes sense. CTSI guidance says a “was” price should be a genuine price at which the product was previously sold.

Once the toy arrives, read the instructions and warnings before giving it to the child, and keep them for later reference.

Why Shop Baby Friday Toys at ebebek

ebebek brings together the toy brands parents already know, including Tonies, VTech, LeapFrog, Hape, Janod, Orchard Toys, Melissa & Doug, Palm Pals, Keeleco, Dolu, TP, Halilit, Peter Rabbit, Skip Hop, CuddleCo, smarTrike, Xootz and Plum, in one place. You can shop online or visit one of our four UK stores: Peninsular Retail Park in Greenwich, Lakeside Shopping Centre in Thurrock, The Mall Wood Green and Merry Hill Shopping Centre.

Baby Friday covers more than toys. While you are here, browse Black Friday pushchair deals, Black Friday car seat deals, Black Friday nursery furniture deals, Black Friday highchair and feeding deals and Black Friday baby clothes deals, or see All toys in our full range.

Frequently Asked Questions

When is Black Friday 2026?

Black Friday 2026 is on Friday 27 November, followed by Cyber Monday on 30 November. At ebebek, Black Friday is part of Baby Friday, our November campaign, and toy offers appear on this page throughout the campaign.

Are there Tonies Black Friday deals at ebebek?

Any Tonies and Toniebox offers in our Baby Friday campaign are shown in the Tonies section of this page. You can also browse the full range on our Tonies page. Prices change during the campaign, so please check the product page for the current price.

What age is a Toniebox suitable for?

Age guidance varies by product, so check the label on each Toniebox and Tonie product page before you buy. Some Tonies products carry the warning “Not suitable for children under 36 months. Small parts. Choking hazard.” The Toniebox 2 needs Wi-Fi to set up.

Which toys make good Black Friday buys for babies and toddlers?

Musical toys, sensory toys, bath toys, rattles and playmats are popular choices for babies, while toddlers often enjoy pretend play, soft toys, ride-ons and first puzzles. Always choose a toy whose age label matches the child.

What should I check before buying a toy in a Black Friday sale?

Look for the CE or UKCA mark, read the age label and any warnings, and check for small parts that could come loose. Avoid toys with button batteries that a child can easily reach or with loose small magnets. Buying from well-known brands and retailers helps you avoid unsafe or fake toys.

What does the under 3 warning on a toy mean?

Toys that are not suitable for children under three must carry a warning saying so, together with the reason, such as a choking hazard. The warning can be a symbol or words, and it should never appear on toys designed for children under three.

Are ride-ons, bikes and outdoor toys included in Baby Friday?

Ride-ons, bikes, trikes and outdoor toys with a Baby Friday price appear in the product grid on this page. Larger outdoor items such as swings and slides come with assembly instructions and guidance on regular checks, so keep these for future use.

Can I buy Baby Friday toys in an ebebek store?

ebebek has four UK stores: Peninsular Retail Park in Greenwich, Lakeside Shopping Centre in Thurrock, The Mall Wood Green and Merry Hill Shopping Centre. Please contact your local store to check which Baby Friday offers are available there.

Offers are available while stocks last and prices are correct at the time of publishing; please check the product page for the current price, age guidance and safety warnings, and see our Baby Friday campaign terms.